Dynamic Duo: the result of what we do every day at ilender
The global marketing area, in charge of Marco Aurelio Gama, launched the Dynamic Duo world campaign, with a new focus on the treatment of the challenges caused by coccidiosis.
An ambitious plan
The Dynamic Duo solves the coccidiosis problem, present in all chicken farms, from the use of Salinocarb and Salinacox 240 during the entire rearing stage.
“The idea of developing Salinocarb was born for two reasons. The first is that ilender have always wanted to be in the anticoccidial business. And the second is that we had a need to refresh our product portfolio, to expand it and above all to find something different,” says Sergio Gamio, Vice President of Development at ilender.
Salinacox was one of the first Salinomycin anticoccidial brands to hit the market, about 30 years ago. Its original concentration was 6% and was later expanded to 12%.
“It was always our idea to go out first to the market, with innovation, with which we came up with the idea of designing a more concentrated formula; and we found it”, continues Sergio Gamio.
Salinacox 240 was the first product to hit the market with a concentration of 24%. Faced with the need to register the product in Brazil, the idea arose of carrying out special tests with different applications. “That is, different doses with a different label than the one on the market. Both products are now leaders in the Brazilian market, one of the most important in the world”, concludes Gamio.
Commitment to excellence: “End-to-end” quality
ilender’s Quality area, led by Mariela Céspedes, Quality Management Manager, played a leading role in this launch, to ensure compliance with the requirements of good manufacturing practices (GMP), which allow us to export to the United States, complying with FDA or European standards, Middle East and Asia (EMEA) market regulations. “We are giving the client a product that meets the quality they expect”, says Mariela Céspedes.
How do the clients feel after using the Dynamic Duo?
“The two brands that make up this Dynamic Duo have been recognized in the market for a long time, however the use of molecules throughout the aging stage and the results obtained in the field is definitely unprecedented for us”, says Hira Gomes, Technical Advisor at Brazil.
Transcend the timeline
In the last few months ilender has taken a gigantic leap in its expansion to the world. The Middle East region is strategic to create an international future for ilender. “The truth is that the result is spectacular in the field, and the producers and customers are very happy with the product”, said José Antonio Armejo, President of International Business at ilender, in a videoconference from Jordan.
More than 30 years of hard teamwork is the formula that ilender applies to conquer more and more markets, guaranteeing our customers the highest quality standards in all the products in its portfolio.
We build future together.